Coffee is one of the most consumed beverages in the world. The busy millennial of today drinks coffee as much as water. Therefore, the formerly Aztec drink is no longer confined to café menus. Restaurants of any kind could introduce coffee to attract new customers, possibly those who hope to reset after a meal.
Because of stiff competition, just adding a cup of coffee to your menu won’t do the trick. Here are several tips restaurant owners should know about adding coffee as a menu item:
Explore Ways to Offer Coffee Drinks
There are two ways to introduce coffee to a menu. First, you can just include it as part of an existing item, such as a breakfast dish. Or, you can design your restaurant menu revolve around coffee. The latter option would put you in competition with the local cafes. It also requires knowing a lot about coffee.
The easiest way to get coffee on the customers’ tables is to introduce it as a beverage that accompanies with certain food items, particularly breakfast foods like waffles or pancakes. You can put it up there in the beverages section as well. If customers want to order a cup of coffee after their lunch, let the option be there.
Invest in the Right Equipment
Thinking about making coffee in a plastic jar and serving right away? If you want to serve coffee at any type of eatery, it has to be café-quality. Customers would expect top-notch, or at least equivalent, coffee products with their orders. Restaurants, therefore, must invest in the right coffee maker equipment, just like a barista café.
Do spend money on industrial-grade coffeemakers like Xtracted. Some restaurateurs may hesitate, but commercial-grade equipment does offer value. Don’t expect to make reinvigorating espressos with cheap equipment that you may use at home. Invest in the coffee making process as much as you would with the main items on the menu.
Introduce Hot and Cold Coffee
Don’t limit yourself to serving just one type of coffee. Choose the type of coffee that best complements the items on the menu. For example, customers who want to order coffee with lunch may prefer iced varieties rather than the hot beverage typically consumed in the morning. Summer months and spicy dishes also go well with iced coffee.
There are different flavours that eateries can introduce, which consumers may not readily get from cafes. Pick the flavours to complement the other dishes on the menu.
Keep It Fair Trade and Eco-Friendly
As much as we love drinking coffee, the beverage has a notorious reputation for exploiting labour in poor countries. Coffee production may also harm the environment. Consumers are well aware of these issues. Therefore, they would be looking for ethical coffee, in addition to great tasting coffee.
Offer coffee sources that are harvested under fair trade rules and do not use harmful chemicals for growing. Caring about these social issues could boost your coffee products as much as the taste could.
Serving coffee at a restaurant is a great way to attract new customers and to offer them something other eateries don’t. Follow the above tips for serving the best coffee in town that is not in a café.